Wednesday, June 4, 2014

Brazil and the double edge sword that is the World Cup

I love this logo.

The Expat Blog Police just sent me a final notice. They are going to take away my membership card if I don’t post about the World Cup coming to Brazil.

Everyone has done it. Some bloggers have posted wicked (good and bad) critiques of FIFA and Brazilian politicians who are milking taxpayers for money they don’t have to line their pockets in the name of futebol. Other bloggers have tried to stay positive and posted videos and news bits about players, teams and home town pride in the lead up to the contest. One big theme has been the massive public response in Brazil against the wasteful spending on soon-to-be white elephant mega stadiums (some built in cities that don’t even have a home futebol team!) at the expense of improvements in healthcare, education, urban development and other proper priorities.


My commitment to myself here at Qualidade de Vida has been to keep it positive. Living abroad, living in Brazil, struggling to learn a new language and to adapt to new cultural norms – it’s not an easy road. While there are a ton of really fun and cool things that come your way, there are also some pretty challenging realities that wear on you. The internet machine is full of very vocal people griping about how crappy their life has become since they moved to Brazil and had to turn in their minivan and their dream of a GE Profile PFE29PSDSS refrigerator that automatically fills your water glass without spilling. Truth be told, there are some realities in Brazil worth griping about. But that makes for a lousy blog post, in my opinion.

If you know me you know that I am not a futebol fan. I don’t know the rules of soccer. I have never watched a basket ball game through in its entirety. The gratuitous violence in so many hockey games turns me off. The cultural grip American football has over the social construction of masculinity in the United States makes me sad. Sports have never been my thing. But hey, I get it that others go bonkers over this stuff. It’s all good. Go for it. But please don’t be stupid.


It seemed to me that the World Cup coming to Brazil was potentially a really good thing. Brazilians live and breathe futebol in such an all-consuming way that is difficult (perhaps impossible) to imagine if you don’t live here. This was an opportunity to put that passion on a world stage and really shine. It was an opportunity for Brazilians, the vast majority of whom have relatively little to nothing in terms of daily comforts, to focus on national pride and escape the hardships of their normal waking hours. Somewhere in here was an opportunity to leverage preparation spending to benefit locals in the long run.

But the World Cup is actually a big business venture. Oh yeah, they have international sports heroes play some games and all, but at the end of the day the event – the actual nuts and bolts of the event – is a venture capitalist’s wet dream. And the politicians that get to play with other people’s money? Well they are like pigs in slop. The television networks will make their money. Coca-cola, Budweiser and Visa will reinforce their brand to their followers. And large developers will make a killing on slip shod building projects that shine in the short term and then sit to decay when the cameras shut off.


Are we surprised? Is this unique to Brazil? Sadly no. FIFA has been leaving messes like this in their wake for a generation. The Olympic Committee comes to mind as another culprit of capitalizing on the public’s need to escape our daily drudgery if only for a short while. The Super Bowl folks in the States play this game, selling struggling communities the “privilege” to wave tax policies and local environmental ordinances to build unnecessary stadiums with money they don’t have on the promise of future glory which never comes… blah, blah, blah.

For me the good news is that this kind of corporate greed and political malfeasance is so in your face that the public gets awakened from their sleep and digs in for a chance to speak their mind. The communities displaced by developers making papier mâché facilities stand up and demand to be heard. Tax payers who may typically let a little corruption with public funds go unanswered suddenly say “enough.” A population is reminded who is supposed to be in charge and asserts itself to reestablish that order. Sometimes there is progress. Often times not. But at least people come alive for a short while and new activists are born.


Brazilians all across the country have been speaking up to say “enough.” There is a long political tradition here, like in so many developing countries and elsewhere, of deeply entrenched corruption.  It is endemic in the worst way. The population has largely been beaten into submission and share a feeling of hopelessness when it comes to politicians actually doing anything honest or truly good for the people – without also stealing a boat load of money in the process. But there is also a strong tradition of rebellion. Brazilians are fighters. Don’t forget it was just 30 years ago, in 1984, that widespread, organized, public pressure resulted in the brutal dictatorial government of Brazil surrendering to a popularly installed democratic administration. The taste of people power still lingers in the mouths of many present day citizens.

"Our heroes are teachers, not futebol players."

The current repulsive examples of corrupt politicians, greedy investors, entitled corporations and crony media networks has once again awakened a sleeping giant in Brazil. Students, urban residents, parents, religious leaders, artists, native peoples, labor unions… you name it. Look around – folks are pissed. Some say we are in for another round of people power that will result in real, lasting and proper changes for the better. Others just sigh and try to go back to sleep. We’ll see…


But the World Cup is coming. Billions have been spent. Sports broadcasters from around the globe are settling in for a fun ride. Fans are hoping for the best. And Brazilians still stand among the most enthusiastic fans once their team takes to the field. Politicians be damned – let’s play some futebol!

3 comments:

peakperformer said...

Hi Jim,

I´m a big fan of Brazil and always find your posts balanced,with a sharp wit and insightful. As noted not all bloggers do the same ;)

Your adept title captures my thoughts exactly "a double edged sword".

Nancy R said...

Such well-spoken and powerful words!

Danielle said...

Can I just comment that I'm so happy to read a blog post in which the author can correctly use "breath" and "breathe"? thankyouverymuch