It's the holiday season. Lots of folks are traveling through airports.
Check out this gorilla advertizing campaign by Absolut vodka.
I gotta tell ya. As a gay man, I have been specifically targeted by the Absolut folks for YEARS. I can smell a promotional campaign as soon as I enter a bar.
This one is great. And you better believe I would have snatched up that bottle the first time around.
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3 comments:
gorilla ?
Fiona - I would take the bottle and begin pouring for everyone waiting. LOL! I would just be doing what everyone else was thinking.
Anita - The term "Gorilla" is used for very unconventional marketing strategies. They are often more like performance art than ads, but they get the message out. These days companies try very hard to get YouTube videos to go viral which carry their message.
Oh, I thought it should be "guerrilla". Ok, then.
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